I conceptualized, designed, and executed integrated campaigns and experiential activations for Nike and multiple retailers. Serving as the primary creative, I developed campaign visuals, environmental graphics, digital content, and production-ready artwork in collaboration with producers and fabrication partners.
Client: Nike via Agency 3-2
Role: CD/Sr AD
Services: Concept. Branding, Experiential
Super Bowl 2026
San Francisco
Created for Nike and Shoe Palace, The Nike Smoke Shop transformed retail into an immersive brand experience centered around customization, sneaker culture, and community. Over three days, guests participated in custom jersey heat-pressing, exclusive product releases, live art, music, and interactive brand moments designed to celebrate self-expression and bring the local sneaker community together.
Ava Rover x K Camp
Atlanta
Hosted in Atlanta, the Nike Ava Rover launch brought together creators, artists, and influencers for an immersive studio experience celebrating the intersection of music, fashion, and culture. Interactive moments, including custom letterman jackets, styling experiences, poetry, and branded installations, created a memorable product launch that reflected the creative spirit of the city.
Support Her Sole
National Retail Campaign
"Support Her Sole," created in partnership with Nike, is a female empowerment program that encourages Gen-Z girls and millennial women to knock down boundaries and showcase the power that comes from athletics, style, and community.
