Target was the official retail partner for the 2023 Essence Festival of Culture in New Orleans, Louisiana. The festival celebrated Black women, culture, and entrepreneurship.
Client: Target x Essence Fest 2023 via Wasserman
Role: Sr Art Director
Services: Concept and creative ideation
Overview:
Community Impact event: Target partnered with Propeller, a nonprofit that helps BIPOC entrepreneurs, to highlight the contributions of Black women to the New Orleans economy.
Panel discussion: Target's senior vice president of talent and change moderated a panel discussion with Black women entrepreneurs.
Shop ESSENCE Live: Target featured Black woman-owned brands during Shop ESSENCE Live.
