As a contract Senior Art Director/Designer for Agency 3-2, I conceptualized, designed, and executed retail and experiential activations for Jordan Brand in partnership with Foot Locker, Hibbett, SNIPES, and DTLR. Over the course of multiple national activations, I served as the primary creative responsible for concept development, experiential design, environmental graphics, and creative execution across retail campaigns. Working closely with producers and fabrication partners, I transformed concepts into immersive brand experiences that reflected Jordan Brand's premium aesthetic and elevated the retail experience. Deliverables included environmental graphics, retail fixtures, presentation decks, print-ready production files, branded merchandise, custom giveaways, and surprise-and-delight experiences.
Client: Jordan x Multi-National Retailers via Agency 3-2
Role: Sr Art Director/Designer
Services: Concept, Branding. Experiential
Generational Greatness
Nashville
Created for Jordan Brand and Hibbett, Generational Greatness was an immersive community activation in Nashville celebrating music, style, and creative expression. The experience featured a Jordan styling suite, album cover photo shoot, songwriting session, live performance, and branded retail experience designed to connect participants with the Jordan Brand.
Gamma 11 Midnight Release
Los Angeles, Chicago, New York
To celebrate the return of the Air Jordan 11 Gamma, Jordan Brand and Foot Locker revived the excitement of the midnight sneaker release with immersive activations across Chicago,
Los Angeles, and New York. Centered around the fictional Jordan Electric Company, a branded utility truck traveled through each city delivering "electric bills" as invitations before surprising guests with exclusive Air Jordan 11 Gamma sneakers and access to the launch experience. Interactive experiences including aura photography, custom embroidery, and exclusive merchandise, helped transform the release into a memorable community event that was widely recognized across the sneaker industry.
Los Angeles, and New York. Centered around the fictional Jordan Electric Company, a branded utility truck traveled through each city delivering "electric bills" as invitations before surprising guests with exclusive Air Jordan 11 Gamma sneakers and access to the launch experience. Interactive experiences including aura photography, custom embroidery, and exclusive merchandise, helped transform the release into a memorable community event that was widely recognized across the sneaker industry.
